File a complaint with the European Code’s Administrator

Who can file a complaint?

The European Code Administrator (ECA) is the body that handles complaints about direct selling companies from both consumers and distributors, after all other remedies have failed. The complaint is free of charge.

You can file a complaint to the ECA if the following points are applicable:

  • Your purchase was made in a European Union country and either;
  • You have contacted the direct selling company or the Direct Selling Association in your country but you have not received a satisfactory reply, three weeks after you sent your complaint; or
  • The direct selling company from which you purchased the good or service is not represented in your country.

How to file a complaint (in any language)

You can complete and submit the online form below or Download the form and return it by post to:

Seldia – European Code Administrator
Avenue de Tervuren 14
B- 1040 Brussels

What happens next?

  • The ECA team will review your complaint and contact the company in question or the local direct selling association.
  • After communicating with the company or the direct selling association, the ECA will contact you assessment your complaint and find a solution.
  • You will be contacted by the ECA within 5 working days after you filing your complaint.
  • If you do not agree with the ECA’s opinion, you still have the option of engaging in a legal procedure if you wish to do so.
  • Your personal data will be kept by the ECA and will not be used in any other way than necessary to find a solution for the complaint. Details of our privacy policy can be found HERE.

Please note that the European Code Administrator will by no means act as a Court of Appeal from decisions made by the Code Administrators of individual DSAs.

If you wish to know more about direct selling our Seldia visit or contact use at
or Tel : +32 (0)2 736 10 14 Fax : +32 (0)2 736 34 97